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Air, Food, Water, Internet – Cisco Study Reveals Just How Important Internet and Networks Have Become as Fundamental Resources in Daily Life

Global Report Examines Focus on Next Generation of World’s Workforce, Spotlights Impact on Future Demands and Behaviour Involving Network and Information Access in Work Environments.

Demonstrating the increasing role of the network in people’s lives, an international workforce study announced today by Cisco revealed that one in three college students and young professionals considers the Internet to be as important as fundamental human resources like air, water, food and shelter. The 2011 Cisco Connected World Technology Report also found that more than half of the study’s respondents say they could not live without the Internet and cite it as an “integral part of their lives” – in some cases more integral than cars, dating, and partying.

These and numerous other findings provide insight into the mindset, expectations, and behaviour of the world’s next generation of workers and how they will influence everything from business communications and mobile lifestyles to hiring, corporate security, and companies’ abilities to compete.

The findings will be presented today by Cisco executives during a free Internet TV broadcast at www.cisco.com/go/connectedreport.